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Thursday, March 11, 2010

You are here: Alumbo! Self-Help Supersite > Site Map > Advertising Opportunities > Search Results Explained

Advertising Opportunities

Overview

Search Results Explained

Basic Listings

Premium Listings

Sponsorships


Search Results Explained Search Results Explained

Alumbo uses a unique and powerful method of organizing and presenting web links and other listings to help ensure our members and visitors find valuable and relevant information quickly and easily.

The problem with search engines

With traditional search engines, you type in your search term or keyword, then have to page through thousands or even millions of "hits" to find what you really want. That's because these search engines index virtually everything based simply on the existence of keywords.

This free-for-all approach has led to a glut in almost every category. Also, websites sometimes resort to various tricks to try to outsmart the indexing programs in an attempt to get their site ranked at the top of the list. The result is visitors are inundated with too much information, much of which is irrelevant. This situation is worsening as the Internet continues to grow rapidly and the search engines strive to keep up.

The solution

Alumbo's approach is simpler and more natural, helping ensure our members and visitors find valuable and relevant resources quickly and easily, and helping advertisers reach a targeted audience without having to resort to tricks or guesswork. First, we focus on material of interest to only a subset of the population — we don't try to be all things to all people, but rather aim to be a premier web destination for people with a particular worldview and value system, so-called Cultural Creatives.

Second, we attach a cost for advertisers to achieve prominence in our search results. Alumbo.com is like the yellow pages — when you look for a product or service you know that reputable, serious businesspeople with a commitment to their profession are very visible at the top of the category. While Basic Listings are free, for a low monthly fee Premium Listings give advertisers more exposure and visibility in our search results and on the site in general.

How Alumbo displays search results

When a visitor does a search on Alumbo, the results are grouped into categories (such as books, websites, discussion groups, etc.), with three listings displayed in each category. These items are selected at random from among all listings that match the search criteria, but Premium Listings are given ten times the weighting of Basic Listings. This means Premium Listings are much more likely to be shown on the search summary page, and thus more likely to be seen and clicked by visitors. The visitor can then click to display all the items within a category, and on this page Premium Listings are shown first, followed by Basic Listings.

Relevant search results

To augment our pay-for-placement approach we employ a cadre of Community Leaders who review submissions for relevance as well as scour the web themselves to locate the highest quality and most valuable resources for their communities. This "human touch" helps cut down on inappropriate or low-value sites that might otherwise clutter our listings.

Also, we allow all Alumbo members to submit ratings and comments on all resources on the website. By giving everyone in the community a voice, we provide an open forum for communication between people who share a common passion, letting them as a group decide what is most valuable and relevant for them.


To learn more about advertising and sponsorship opportunities on Alumbo!, click here. To learn about how you can get involved with the Alumbo! community by becoming a Contributor or Community Leader, click here.



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